Enter any keyword phrase into the search box and click “Go”. The keyword tool will then search Google, Bing, and Yahoo for related terms. Click any related term in the cloud to add that term to your list and continue searching.
When you have your desired list of keyword phrases, click the link to generate a list of keywords with match type variations ready to copy into Google Adwords.
Matching search query must match the designated “anchor” word contained in the bidded keyword to display ad.
Targeting & Control: Limited keyword targeting with minimum level of control.
Bidding Strategy: Initial bids should be low for testing and new keyword discovery.
Matching search query needs to contain within it the entire bidded keyword in the exact order that the words appear.
Targeting & Control: Good keyword targeting with high level of control.
Bidding Strategy: Initial bids can be set at a competitive level.
Matching search query needs to contain the exact bidded keyword and cannot contain additional terms.
Targeting & Control: Exact keyword targeting with high level of control.
Bidding Strategy: Initial bids can be highly competitive.